← All workSwarovski ft. Motorola · 2025

Moto+Swaro

Razr Brilliant Collection: Dare to Dazzle

Client: Motorola x Swarovski
Where: Global
Agency: MATTER+ENERGY
Year: 2025
Scope: Launch campaign, Art direction, Film, Photography, OOH, Co-branding

One design language, and the flip becomes the reveal.

Every co-branded phone carries the same risk: the partner’s name arrives as decoration and both brands come out smaller. Motorola and Swarovski wanted a device people would desire the way they desire an object of fashion.

The Razr already owned the gesture, so the flip became the reveal and the phone became the jewel that opens. The Brilliant Collection: Razr in PANTONE Ice Melt, a quilted back, 35 Swarovski crystals placed by hand, a faceted crystal on the hinge, moto buds beside it.

We stripped back excess and let the product lead. Light as a design element, styling as a statement, composition as attitude. Film, out-of-home and co-branded content, shot the way fashion is shot and built to carry one story across markets.

Results

Opened Motorola Collections
The Swarovski partnership continued through Cloud Dancer and into 2026

Watch

The Brilliant Collection ↗

Behind the scenes ↗

← WoT: Holiday Ops Moto+ Pantone →

Swarovski ft. Motorola, Razr Brilliant Collection: Dare to Dazzle

Next caseMoto+ Pantone →